From Want it to Got it
The Marketing Medic
Kinda like when Peter Parker was bitten by a radioactive spider, or when Bruce Banner was exposed to gamma radiation...

When Mike Caldwell fell 35' off a cliff, he transformed from a mild-mannered helicopter paramedic into the 
Marketing Medic!
Watch the video to hear the full story...
You've done everything right...
But your marketing funnel still isn't converting
A Brief History of Online Marketing
The first website appeared in 1991, and through the 1990's basically if your business had a website and all your competitors were still advertising in the newspaper and yellow pages, you beat them!

But then the new millennium arrived and the majority of businesses on the planet had websites. So it was the business that spent the most money, had the best developers and the best website design that won. Basically the business with the prettiest website came out on top. And "back then", high quality websites were EXPENSIVE and could only be afforded by the wealthiest businesses. So you had to have money, to make money.

Then Wordpress and Wordpress themes came along.... Wordpress and their themes made it possible for the less affluent to build decent enough looking websites that could actually compete with the "big boys" for design. But if you wanted ecommerce and increased functionality, you still needed to pay a developer or hope you could find a plugin that actually worked! 

Just recently though, drag and drop funnel building software came along that allowed a complete layperson to design and build out the most evolved marketing funnels found on the world wide web. And with this technology came to promise of the next gold rush.
The New World (Online)
In 2015 it was declared that "websites were dead". Everyone had one and they now serve no more value than an online brochure. The future of online advertising involved relationship building through sales and marketing funnels.

The theory certainly made sense and the steps seemed easy enough...

Basically, you create a "Squeeze Page" with the greatest of ease. On the squeeze page was a free offer. All your targeted had to do was give you their email in exchange for something completely free and clearly laden with value!

Once they took you up on your offer, your "lead magnet", they were whisked away to your Thank You page, where you conveniently have your "Tripwire" waiting for them. This is another incredible opportunity for your target, because there you are offering them something with tremendous value for only a fraction of the cost! 

How could they possibly say "no"?

Of course, if they are willing to spend a little bit on something awesome, then surely they'd want to spend even more on something that is SUPER awesome....

And so it goes. Upsells, downsells, side sells, continuity programs, email follow up campaigns....

This is a process, a formula, a strategy that simply can't fail.... until it does.

And then what?

The Search for Solutions
The thing is, marketing funnels work! You know they work because they've sucked hundreds, if not thousands, of dollars out of you.

You know all the gurus and they are crushing it. They have told you, "here's a funnel that took me 15 minutes to build that is now making $14,563 per day!"

Okay, so you may not believe that it only took 15 minutes to build, but you can't make a number like $14,563 up!

What are they doing that you aren't? The only way to find out is to get sucked into one of their funnels and start purchasing their training. But because you are in a "funnel", you never know if the product you purchased has the answers that you need. Because as soon as you buy one thing, you find out they actually have another product this is better still for only 5x the price of the thing you just bought.

And then regardless of how much, or how little, you paid, the information that then comes pouring into you is like trying to drink water from a fire hose.
What I Eventually Learned
How do I know this story? I know it because I've lived it.

And here's what I've learned. It doesn't matter if you purchase the guru's $97 package or $497 package. What you purchase isn't much more revealing than the information they give away as their lead magnets and in their blogs and podcasts. The information is just packaged differently.

And when you eventually strip away all the fluff, they are all essentially saying the same things and the majority of the information isn't crazy NASA-level, high tech, ultra top secret stuff. The things that make the biggest difference between funnels that crush or flop are the basics. Knowing the basics, following the basics, and doing the basics well.

Once I got a handle on the basics, my funnels started to finally convert. The "Marketing Medic" was born and I applied my Standard Operating Procedures to my clients' accounts with equally favorable results.

Russell Brunson is not only a top internet marketing guru, but also one of the founders of Clickfunnels.
Check out what Russell has to say about Mike's ability to build funnels, drive traffic and grow his clients' businesses.
Todd Brown is the master of marketing strategy and the funnel building guru to the top funnel builders.
Todd has some pretty high praise for Mike, the Marketing Medic.
Basically there is nobody Todd "would recommend more"!
Russell Brunson is not only a top internet marketing guru, but also one of the founders of Clickfunnels.
Check out what Russell has to say about Mike's ability to build funnels, drive traffic and grow his clients' businesses.
Todd Brown is the master of marketing strategy and the funnel building guru to the top funnel builders.
Todd has some pretty high praise for Mike, the Marketing Medic.
Basically there is nobody Todd "would recommend more"!
Why Apply an "Empathic Marketing Strategy" 
to Your Business?
As an Advanced Care Flight Paramedic for Canadian Helicopters, I was one of the most highly trained paramedics in the country. I could decompress a chest. I could administer blood products and paralytics. I oversaw ventilators and 3 channel IV pumps.  I was pretty cool... There wasn't much I couldn't do...

And like any red blooded, "super hero  lifesaver" I was pretty proud of my skillset and prayed for any opportunity to put my training to the test.

But here's the thing, when one of my patients was in need, the situation wasn't about me. They didn't want to hear how awesome I was, how many times I had risked my life or how many lives I had saved.

All my patient wanted, was to be rescued from their current problem. They didn't care if I used 7.0 endotracheal tube with curved size 4 laryngoscope blade or a BVM. In that instance, all my patient wanted to do was breathe! It wasn't about me or my skills at all.. 

When communicating with a market, most businesses make it about them.... like a paramedic talking about his "skills", a business talks about their product's or service's features. Those businesses don't take the time to consider where their potential client is coming from, what their pain point(s) are, or what benefit or solution they are in need of.

Applying the Empathic Marketing Strategy (EMS) serves the client's needs first and creates profound relationships between vendors and customers. People prefer to purchase from people with whom they have a relationship.  EMS just naturally results in not only more, but higher dollar sales.

By understanding Empathic Marketing, you understand what you need to say to your customer to make a sale.

As an Advanced Care Flight Paramedic for Canadian Helicopters, I was one of the most highly trained paramedics in the country. 

I could decompress a chest. I could administer blood products and paralytics. I oversaw ventilators and 3 channel IV pumps. 
I was pretty cool... 

There wasn't much I couldn't do...

And like any red blooded, "super hero  lifesaver" I was pretty proud of my skillset and prayed for any opportunity to put my training to the test.

But here's the thing, when one of my patients was in need, the situation wasn't about me. They didn't want to hear how awesome I was, how many times I had risked my life or how many lives I had saved.

All my patient wanted, was to be rescued from their current problem. They didn't care if I used 7.0 endotracheal tube with curved size 4 laryngoscope blade or a BVM. In that instance, all my patient wanted to do was breathe! It wasn't about me or my skills at all.

When communicating with a market, most businesses make it about them.... about their products or services or features. Those businesses don't take the time to consider where their potential client is coming from, what their pain point(s) are, or what benefit or solution they are in need of.

Applying an Empathic Marketing Strategy serves the client's needs first and creates profound relationships between vendors or customers. People prefer to purchase from people with whom they have a relationship.  EMS just naturally results in not only more, but higher dollar sales.


Chief Flight Paramedic for Canadian Helicopters,
Ottawa, Ontario, 1999
Regional Firefighter Combat Challenge Championship, Fort Collins, Colorado, 1995
(I'm the competitor on the left)
$10/Day on Facebook Ads to $10k/Month Revenue are NOT "Random" or "Theoretical" Numbers!
Watch this video to see how this small, family business turned $300 in one month of Facebook advertising into $10,380 in REVENUE!
Click the "Play" button at the top left to hear a recent interview I did for The Robert Plank Show!
CUSTOM JAVASCRIPT / HTML
Can the Marketing Medic Rescue Your Business?
The Marketing Medic EMS checklist can help if you answer yes below:
Do you have a business that sells products or services? 
Does your business require customers?
Do your customers spend ANY time on the internet?
If you answered "Yes" to all 3 of the questions above, then the Marketing Medic can help.
Does your business have a website that may, or may not, inform your customers but it doesn't consistently bring in leads and new clients?
Would your business benefit from an online lead/client generating funnel that consistently creates new sales for you?
If you answered "Yes" to the 2 questions above, then the Marketing Medic can help.
Does your business have already a marketing funnel, but it's not bringing you the results you expect?
Have you tried to fix it yourself, but haven't had any success?
If you answered "Yes" to the 2 questions above, then the Marketing Medic can help.
The EMS checklist can't help if you answer "yes" to these questions:
Does your business already have more high quality, loyal, repeat customers than it can handle?
Would more leads/clients cause you more stress than you are prepared to deal with right now?
If you answered "Yes" to the 2 questions above, then the Marketing Medic can't help.
Do your potential clients not have access to the internet? Do they not spend any time online?
Do your customers get all their information from the newspaper and telegraphs at the post office?
If you answered "Yes" to the 3 questions above, then the Marketing Medic can't help.
Do you prefer to continue to pay for the latest "best strategy" online courses and "breakthrough software" deals without ever really taking action?
Do think that the only way to succeed online is to have the most technologically advanced website that costs way more money than simple, functional sales funnels that provide your clients with exactly what they are looking for? 
If you answered "Yes" to the 2 questions above, then the Marketing Medic can't help.
"Papers? We don't need no stinkin' papers!"
Okay maybe I don't "need" no stinkin' papers, but I have them anyway.
I was one of the first Clickfunnels Certified Consultants in 2015.
Other "papers" include a Masters of Science in Management degree, a Nationally Registered EMT-Paramedic Certification, and a bunch of Firefighter/HAZMAT Certifications.
This Video Shows How I Spend My Time When 
I'm Not Busy Being a Marketing Genius!